Bespoke AI

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Bespoke AI *

Role: Concepting, Copywriting

Client: Samsung Vietnam
Agency: ADK Group Vietnam
Year: 2025

The Brief
02 IMC campaigns to promote for Samsung Bespoke AI House Appliances & Bespoke AI Kitchen.

The Idea
We turn AI into something lively and more fun to people’s lives, rather than just a emotionless technology.

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CREDITS
CD: Nga Nguyen
ACD: Thang Nguyen
Copywriters: Ha Phuong, Truc Thien, Truc Quyen
Art Director: Trinh Dao
Designers: Minh Truong, Quoc Su, Y Phung

Campaign | adidas - Outbreak Yourself

iTVC | VNM 9 NUTS - ATOM OF CHANGE