Outbreak Youtself
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Outbreak Youtself *
Role: Copywriting, AWO Planning & Executing
Client: adidas Vietnam
Agency: ID Communication
Year: 2024
CONCEPT
OUTBREAK YOURSELF
To runners, personal records aren’t just numbers.
What makes those numbers precious is the stories behind.
How they sharping hobby into professional achievement,
how they live with passion despite health problems,
how they never quit running no matter what life throws at them.
That’s what Takumi Sen 10 is truly made for. For the fast.
The Brief
Launch the new Takumi Sen 10 in Vietnam by localizing their global concept “For The Fast”.
The Idea
To adidas Vietnam runners, behind every personal record is an inspiring story of how the runner overcome all their life challenges, just to live up their passion.
CREDITS
Senior Copywriter: Binh Vu
Copywriters: Truc Thien, To Quynh
Art Director: Hoa Xu
Designer: Quy Tran, Khoi Nguyen