CONCEPT 01
The atom of change
Big achievements were never “big” from the start.
They always begin with an atom of change.
A seed of something new can lead to your big moment.
All you need is “seed” that little atom of change.
Atom Of Change
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Atom Of Change *
Role: Concepting, Copywriting, Script Writing
Client: Vinamilk
Agency: ID Communication
Year: 2024
The Brief
iTVC to embrace the new youthful, bold spirit of Vinamilk 9 Nuts’ rebranding, with their new motto “Go Nuts!”.
The Idea
Two concepts with two different ways to interpret “Go Nuts!”: (1) The very first change leads to giant result; (2) Embrace the mixture of everything within yourself.
(This job is one of my sweet failure.)
CONCEPT 02
THE MIXTURE OF ALL
Who says each person can only frame themselves in one distinctive uniqueness?
A classic girl doesn’t mean she can’t be energetic.
A sporty boy doesn’t mean he can’t be artistic.
And “nuts milk” can never be limited in only maximum 5 kinds of nuts.
Just go nuts! And embrace the mixture of all.
CREDITS
CD: Milton Ganelo
Copywriter: Truc Thien
Designers: Bailey Nguyen, Linh Nguyen