ESG
*
ESG *
Role: (Lead) Copywriting, Pitch-presenting
Client: Samsung Vietnam
Agency: ADK Group Vietnam
Year: 2025
The Brief
Build a series of ‘Why Samsung’ campaigns to promote for unique features only on Samsung AI TV.
The Idea
Earth Hour is one of the campaign series, following up last year Earth Hour campaign. Stick to “Mỗi giờ xem đều là giờ Trái Đất” but with new twist.
MORE ITEMS COMING SOON
CREDITS
CD: Nga Nguyen
Copywriter: Truc Thien
Designers: Quoc Su, Hieu Phung, Y Phung, Duc Nguyen
Video Editor: Ngoc Linh Nguyen