Everything Will Be OK!

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Everything Will Be OK! *

Role: Copywriting, Script Writing

Client: Nat C
Agency: ID Communication
Year: 2023

CONCEPT
Take Nat C, Everything will be ok!

It’s just Vitamin C, it can’t solve your life problems.
But a little help from it can lighten up your day a little bit.

Add in cute jingle with a little hand gesture,
Nat C vitamin C surely sticks your mind.

The Brief
Promote Nat C ranges of product for all members in the family.

The Idea
Instead of jumping right into being creative with the concept, we decided to dig deeper into brand’s situation. And we found out what’s brand need the most is awareness, that’s why our simple-but-fun-concept won the brand team’s heart.