Now, Playful-er
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Now, Playful-er *
Role: Concepting, Copywriting, Script Writing, Music Editing
Vietnam Young Lions | Film & Integrated
Year: 2024
Teammate: Thao Nhi
The Brief
Promote for the new Fanta’s packaging rebranding while still continue the spirit of “Playful At Heart”.
The Idea
We challenge everyone to be “PLAYFUL-ER”.
Not just being playful, but keep on dialing it up, and up, and up. “Challenge” each other to level up their Playfulness to beyonddd.
